Business Briefings – Aug. 2016

Here are 3 ways LinkedIn can generate new business for you.

Above all, earn the ask. The more value you provide in the relationship, the more “right” you have to phone time, a free consultation or the opportunity to make your pitch.
Build a sales funnel.

5 Ways to Build Raving Fans

By Mike Michalowicz

Marketing is about connecting with consumers.

Great marketing, though, is about transforming those consumers into fans, raving fans – people who feel loyalty, and feel invested in your business and its success. Here are some creative ways to start converting your customers into your biggest fans.

A Great Night’s Sleep In The Palm of Your Hand

The techno-geeks over at Hello Inc. have just released Sense, a device that helps you wake up feeling great. A tad smaller than a baseball, this little sphere sits on your nightstand next to your bed and monitors conditions in your room while you sleep.

Are You Betting The Farm Your Backups Are Safe?

It’s only natural that when you hear of a disaster you think it couldn’t happen to you.

That’s why, even though we’re told constantly that we should diligently maintain a working backup recovery system because all our company’s data could be lost in an instant, we tend to brush off the advice.

Business Briefings – July 2016

Want to know your Lyft or Uber passenger rating? Ratings are a two-way street with both Uber and Lyft. Of course, as a passenger you can rate your driver. Yet passengers are rated too, by their drivers. To find your average Uber passenger rating, open your Uber app and tap the menu bar in the top left corner.

Your Crystal Ball For Hiring

By Geoff Smart

I don’t know if what I’m about to share with you is impressive or pathetic…

First, a brief history, to earn your trust. I studied in graduate school 20 years ago with the Father of Management, Peter Drucker. He estimated that managers make hiring mistakes 50% of the time.

Finally: An Easy Way To Control The Family Net

Got kids aged six to 16?

Circle With Disney is a new device that helps make Internet struggles at home a thing of the past. Imagine: no more negotiating with kids to get off the web and come to dinner (or get their homework done).

This 3½-inch white cube with rounded corners (it’s not exactly a circle…) lets you control Internet usage around your house with a tap on your iPhone.

5 Ways To Spot A Social Engineering Attack

“I’m not going to make payroll – we’re going to close our doors as a result of the fraud.”

Unfortunately, that statement is becoming more common among smaller businesses, according to Mitchell Thompson, head of an FBI financial cybercrimes task force in New York.

Shadow IT: Ignore At Your Own Risk

It’s one of those little secrets that nobody wants to talk about…

The term “Shadow IT” refers to apps and devices used at work that operate outside your company’s sanctioned policies and protocols.

Shadow IT takes many forms, like conversations on Facebook Messenger, Google Hangouts, Gmail or Skype.

Eye On Small Business… Is Your Company’s Data At Risk?

In a December 2014 survey by the National Small Business Association, 61% of small businesses reported being victims of a cybercrime within the past 12 months.
The average cost to recover from a cyber-attack skyrocketed from $8,699 per attack in 2013 to $20,752 per attack in 2014. And, of the businesses targeted, 68% said they’d been hacked more than once.